July 12, 2018

Our Brand, Revitalized

Founded over 40 years ago, Atlanta Capital has a history of quality – in our strategies, the people that make up our team, and the value we provide to our client base. 2018 signals the beginning of a new chapter for us as we approach our 50th anniversary and what lies ahead. To mark this milestone in our history we’ve re-launched our brand identity with a fresh look to help us continue to connect with our clients, for years to come.

Consistency Through Quality

True to our brand promise, we strive to deliver consistent returns to investors through our uncompromised approach, where quality above all else is valued. On the surface, consistency applies to our strict adherence to picking quality securities. Beneath that, our seasoned team delivers a consistently high level of customer service through personable and informed communication. This quality is core to the message we deliver to all our stakeholders in person, print and online, and the inspiration for our brand refresh.

Our New Look

The Atlanta Capital logo has been reimagined with an icon that is symbolic of our focus on three key areas of investments: Core Equity, Growth Equity and Fixed Income. The bold triangular shape doubles as an initial for our namesake as well.

We bring our refreshed brand to life with a vibrant and sophisticated color palette that our partners and clients will see across our new website and publications. Inspired by nature and the elements, our colors complement our new photography of the team in authentic moments of work and collaboration. These assets together showcase our warm and welcoming approach—further personalizing the team behind the strategies our clients and partners have come to count on.

We're excited about the evolution of our brand and the strength we feel re-defining our mission—both to our internal team and to our clients. We look forward to the next chapter in Atlanta Capital's history.